Hurtigruten - an "anti-cruise"?

It's not as bad as it sounds. On the contrary! The Hurtigruten being described as an anti-cruise is in this context meant as something positive: "No bingo, no karaoke - just fjords and wild nature," says the The Times article.

Communication advisor Stein Lillebo of Hurtigruten said: "What's on the ship is not the most important thing, it's what is happening around us which is the key." Hurtigruten's ships carry both passengers and freight. Fork trucks loading and unloading, is actually one of the passengers most photographed scenes. Work on board runs its course, and it seems to catch on among the guests. "

Hurtigruten also offers many activities on land: Among things you can try if you are of the extra adventure-loving kind, is arctic fishing, dog sledding, snowmobile tours and eagle watching.

Here you can read the original article about the "anti-cruise".

(Picture borrowed from Hurtigruten.)